The Open University Business School has appointed Entente
International Communication and its Belgian partner Van Luyken and
Eeckman Communication Consultants to run a PR campaign in Belgium.
Entente managing director Peter Verhille explained that both agencies
will build awareness of the concept of quality distance learning and
promote the school’s courses to potential students, company managers and
government bodies. Initially focused in Belgium, the campaign will
eventually role out across other countries.