PR EUROPE: BRUSSELS - Entente for Open University

The Open University Business School has appointed Entente International Communication and its Belgian partner Van Luyken and Eeckman Communication Consultants to run a PR campaign in Belgium. Entente managing director Peter Verhille explained that both agencies will build awareness of the concept of quality distance learning and promote the school’s courses to potential students, company managers and government bodies. Initially focused in Belgium, the campaign will eventually role out across other countries.

The Open University Business School has appointed Entente

International Communication and its Belgian partner Van Luyken and

Eeckman Communication Consultants to run a PR campaign in Belgium.

Entente managing director Peter Verhille explained that both agencies

will build awareness of the concept of quality distance learning and

promote the school’s courses to potential students, company managers and

government bodies. Initially focused in Belgium, the campaign will

eventually role out across other countries.



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