Both sides in Ireland’s bitter nurses dispute have called in PR
agencies to help fight their case. The Health Services Employers Agency
has called in Frank Dunlop and Associates, while the Irish nurses’ union
has recruited Montague Communications. Nurses have threatened to strike
if their demands - which include retirement at 55, better terms for
staff nurses and bonuses for those with additional qualifications - are
not met. A decision on strike action - the first by Ireland’s 26,000
nurses - has been postponed until 21 February.