The European Commission has pledged not to impose regulations on
the PR industry which might hinder cross border business. The assurance
follows a meeting between Peter Hehir, president of international
consultancy association ICO and Margot Frolinger, an official with the
EC’s internal market wing Directorate-General XV. The commission’s green
paper on commercial communications published in May last year raised
fears that new rules could adversely affect PR disciplines.