Financial PR specialist Hill Murray Rogerson is handling
communications for Avalon Oil, the energy company which plans to list on
London’s Alternative Investment Market next month.
The firm controls a 49 per cent stake in Stimul, a joint venture company
formed with Russia’s largest energy group Gazprom to exploit oil
deposits in the southern Russian region of Orenburg. The venture is the
first time a Western oil firm has managed to gain access to the vast oil
fields of the Urals.
Hill Murray Rogerson, which beat three other competitors to land the
contract, has been briefed to flag up interest in the float among fund
managers and City analysts associated with the emerging markets and
energy sectors. Press relations will range from the national broadsheets
to specialist investment publications.
Agency director Tim Thompson, who is leading the account, said Avalon
Oil had opted for a London rather than a US placing because of the
City’s understanding of the Russian market. Avalon’s adviser Henderson
Crosthwaite plans to place 45 per cent of the company with institutions
to raise about pounds 35 million.