Pielle to help car industry cast out diesel demons

Top names in the automotive diesel engineering industry including Vauxhall, Rover and Lucas Varity have forged an alliance to counter ’misinformation’ about diesel.

Top names in the automotive diesel engineering industry including

Vauxhall, Rover and Lucas Varity have forged an alliance to counter

’misinformation’ about diesel.



The Diesel Industry Forum, which will launch formerly in the next few

weeks, is being billed as a provider of information, rather than a

campaigning group.



Its seven members will try to combat negative press and comment over the

environmentally harmful affects of diesel. Poorly-maintained diesel

engines have been found to emit fine particles which can penetrate the

lungs.



The Forum’s programme of activities will be facilitated by PR company

Pielle Consulting. Over the past three months the agency has been

compiling factual data for briefing sheets which it will distribute to a

broad spectrum of audiences from the Government to the general

public.



Pielle will also help the Forum support local authorities in their

planned campaign to encourage the public to report owners of vehicles

with old ’dirty’ engines, diesel or petrol.



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