Charles Barker expands health and Euro divisions

Charles Barker has signalled its intention to expand its business in the healthcare sector and in Europe with two senior appointments.

Charles Barker has signalled its intention to expand its business

in the healthcare sector and in Europe with two senior appointments.



In the UK the agency has appointed ex-Maureen Cropper Communications

managing director Rachel Dalton to help run its healthcare arm.



In a separate move the agency has hired John Houston, former chairman of

lobbying firm GPC Market Access Europe in Brussels, as senior adviser to

its European division.



Houston - who recently opened his own three-strong public affairs

consultancy in Brussels called Houston Consulting - will work with the

head of Charles Barker’s European division, Maria Laptev, to develop

client services and marketing activities.



Dalton, who joined Charles Barker’s healthcare division - called Concept

- this week, has been recruited to build the division’s ethical client

base.



Its staff of ten manage over-the-counter programmes for names like Seven

Seas, Johnson and Johnson and Whitehall Laboratories. Dalton is hoping

to broaden this client portfolio by courting business in the ethical

areas of women’s health and Aids treatments.



Dalton left Maureen Cropper after three years last August to find a ’new

challenge’. Cropper, who is chairman of the agency, said Dalton has not

been replaced.



Steve Gebbett, managing director of Charles Barker’s marketing division,

said Concept ’had the potential’ to contribute nearly 20 per cent of

overall agency income.



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