Charles Barker has signalled its intention to expand its business
in the healthcare sector and in Europe with two senior appointments.
In the UK the agency has appointed ex-Maureen Cropper Communications
managing director Rachel Dalton to help run its healthcare arm.
In a separate move the agency has hired John Houston, former chairman of
lobbying firm GPC Market Access Europe in Brussels, as senior adviser to
its European division.
Houston - who recently opened his own three-strong public affairs
consultancy in Brussels called Houston Consulting - will work with the
head of Charles Barker’s European division, Maria Laptev, to develop
client services and marketing activities.
Dalton, who joined Charles Barker’s healthcare division - called Concept
- this week, has been recruited to build the division’s ethical client
Its staff of ten manage over-the-counter programmes for names like Seven
Seas, Johnson and Johnson and Whitehall Laboratories. Dalton is hoping
to broaden this client portfolio by courting business in the ethical
areas of women’s health and Aids treatments.
Dalton left Maureen Cropper after three years last August to find a ’new
challenge’. Cropper, who is chairman of the agency, said Dalton has not
Steve Gebbett, managing director of Charles Barker’s marketing division,
said Concept ’had the potential’ to contribute nearly 20 per cent of
overall agency income.