British Energy is first sponsor for Scouts PR badge

Privatised nuclear power company British Energy has become the first sponsor of the Cub Scouts PR badge (PR Week, 13 September 1996).

Privatised nuclear power company British Energy has become the

first sponsor of the Cub Scouts PR badge (PR Week, 13 September

1996).



The company is paying pounds 12,000 a year to sponsor the badge, which

will feature the BE logo alongside a mobile phone. The PR badge was

created last year as part of a wider effort by the Scout Organisation to

update its image and gain new sponsors.



BE is launching the sponsorship on 14 February with a PR workshop for

100 Scouts at Heysham power station in Lancashire. The day will revolve

around four seminars covering: presentation skills; events management

and survey techniques; media relations; newsletter production and the

Internet.



Speakers include Jane Dunn and Greg Morgan from the Lancashire Evening

Post, BBC North West indus. stry reporter Gary Keown, Peter Hutton of

MORI, designer Chris Wilkinson - who set up the Scouts’ own Web site -

and Bob Fenton, senior press officer for British Energy.



Fenton said BE planned to repeat the event at other power stations

around the country.



The Scout Association estimates it will have 20,000 applications for the

badge over the year. To win one, Scouts have to obtain coverage in their

local media, give a five-minute presentation on Scouting, and assist

their group with a promotional event. They also have to chose two

additional activities from: producing a newsletter, creating an

exhibition, arranging a visit to a local media owner or conducting a

survey on the image of Scouting locally.



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