BBC brings in Booth to boost World Service

BBC World Service has called on the World Wide Fund for Nature’s communications chief Alan Booth to help sharpen its PR and marketing.

BBC World Service has called on the World Wide Fund for Nature’s

communications chief Alan Booth to help sharpen its PR and

marketing.



Booth will take charge of marketing overseas, one of four divisions in

the World Service’s newly-created marketing department.



Under the title of manager Booth will head overseas promotions,

advertising and audience relations for the World Service which

broadcasts in 45 languages.



A second division, UK marketing and communications, will be led by

corporate affairs manager Robert Wilson. There will also be separate

teams handling audience and marketing research, and magazine

production.



The new marketing structure was born from a merger of the press,

publicity and marketing department with audience research.



Ex-head of press. publicity and marketing Richard McCarthy left two

weeks ago after serving 25 years with the BBC. McCarthy told PR Week it

was ’time for a change’. He is launching his own media consultancy in

March.



His colleague, former World Service publicity and marketing manager for

Europe Hugh Closs, has also quit to go it alone. Closs, another employee

of 25 years, is setting up a PR outfit specialising in Eastern Europe

called Figaro.



Closs denied he had been squeezed out stating: ’I had decided to go

before the question arose.’ He added: ’We have both been around for a

while, it was time for a change of career.’



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