BBC World Service has called on the World Wide Fund for Nature’s
communications chief Alan Booth to help sharpen its PR and
Booth will take charge of marketing overseas, one of four divisions in
the World Service’s newly-created marketing department.
Under the title of manager Booth will head overseas promotions,
advertising and audience relations for the World Service which
broadcasts in 45 languages.
A second division, UK marketing and communications, will be led by
corporate affairs manager Robert Wilson. There will also be separate
teams handling audience and marketing research, and magazine
The new marketing structure was born from a merger of the press,
publicity and marketing department with audience research.
Ex-head of press. publicity and marketing Richard McCarthy left two
weeks ago after serving 25 years with the BBC. McCarthy told PR Week it
was ’time for a change’. He is launching his own media consultancy in
His colleague, former World Service publicity and marketing manager for
Europe Hugh Closs, has also quit to go it alone. Closs, another employee
of 25 years, is setting up a PR outfit specialising in Eastern Europe
Closs denied he had been squeezed out stating: ’I had decided to go
before the question arose.’ He added: ’We have both been around for a
while, it was time for a change of career.’