NEWS: Companycare hired to spruce up Kodak D&AI image

Kodak Digital and Applied Imaging has named Companycare PR as its UK and pan-European agency in the first step towards an overhaul of its international PR (PR Week, 1 November).

Kodak Digital and Applied Imaging has named Companycare PR as its UK and

pan-European agency in the first step towards an overhaul of its

international PR (PR Week, 1 November).



Starting in January, the agency will assume responsibility for corporate

and product PR in the UK and a co-ordinating role in eastern Europe, the

Middle East and Africa. Companycare previously managed agencies in

Europe only and takes over from Fox Parrack Fox whose contract ends

later this month. Fox and Ketchum also pitched for the business.



Commenting on the appointment, Joanna Goodwin, PR manager for Europe,

Middle East and Africa, said: ‘Competition is extremely tough and we

have to have a really switched on agency’.



Kodak D&AI has also hired Team PRb as its PR consultancy in Germany and

Mathieu Thomas/Herald Communications in France. The division will turn

its attention next year to the Netherlands, Scandinavia, Italy and

Spain.



Kodak D&AI manufactures digital imaging solutions such as scanners,

digital cameras and CD media for small offices and home users.



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