NEWS: Royal Mail stamp of approval for Makovsky and Co

Royal Mail, a division of the Post Office and the world’s second largest international bulk mail carrier, has handed US agency Makovsky and Company its estimated pounds 80,000 fee PR account for North America.

Royal Mail, a division of the Post Office and the world’s second largest

international bulk mail carrier, has handed US agency Makovsky and

Company its estimated pounds 80,000 fee PR account for North America.



The account, which covers the US and Canada, ends Royal Mail

International’s global review of PR agencies which began earlier this

year. In September it hired consultancies in France, Germany and the

Netherlands (PR Week 27 September).



Makovsky and Co has been briefed to raise brand awareness of Royal

Mail’s North American operation, Royal Mail US, and support its

expansion throughout the continent. In particular, the agency will

target direct mail companies, publishers and financial services firms.



‘We chose them because they are an extremely pro-active agency with a

good understanding of our business,’ said Royal Mail International PR

manager Stephen Davie.



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