Dewe Rogerson is set to expand further into the central and eastern
European PR market with the establishment of outlets in Germany and
Hungary.
The agency has set up a joint venture with German marketing firm SEA to
focus on financial PR business in Germany. Called SEA Dewe Rogerson, the
company consists of three directors but will be managed day to day by
Bernhard Meising, a former project co-ordinator for Deutsche Telekom and
an SEA consultant before that. Additional staff will be drawn from Dewe
Rogerson and SEA as and when required.
Dewe Rogerson director Kevin Soady, who is also an SEA Dewe Rogerson
director along with SEA chairman Ewald Spiess, said the new company
would primarily work for German companies and international firms
seeking PR and investor relations support in Germany.
‘There’s a fantastic opportunity in the financial PR market in Germany,’
he said. ‘We have also been asked by the banks why we don’t have an
office in Germany.’ Dewe Rogerson recently worked with SEA on the
privatisation of Deutsche Telekom and has previously handled assignments
for Dresdner Bank and utility RWE.
Dewe Rogerson has also taken a minority holding in a new Hungarian
financial PR and marketing agency: Capital Communications. Set up by
Gabor Hegyi, previously head of corporate and financial communications
at DR’s Budapest affiliate Star PR, the agency has five staff. Among
other assignments, it will work with Dewe Rogerson for oil and gas
company MOL.
