NEWS: Sitel poised to announce hiring

The world’s biggest telemarketing firm, Sitel, is poised to announce which UK PR agency it has chosen to lead its pan-European PR campaign.

The world’s biggest telemarketing firm, Sitel, is poised to announce

which UK PR agency it has chosen to lead its pan-European PR campaign.



American-based Sitel last week saw pitches from GCI, Fleishman-Hillard

and Handel Communications for the account, which is believed to have a

budget of around pounds 225,000, with fees totalling more than pounds

100,000.



The pitch comes six months after Sitel moved into Europe by merging with

telemarketing giant Mitre, the holding group for Merit Direct and the

Decisions Group.



Industry sources believe that it is likely that the new recruit will

work alongside what were Merit Direct and the Decisions Group’s UK

consultancies: Stephen Palmer and Spec Communications, respectively.

Mitre did not formerly use a PR agency outside the UK.



Sitel employs around 14,000 people in North America, Europe and Japan.



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