NEWS: Responsible PR is enemy of sleaze, but it must tend to its own image

Last week I could be seen writing furiously on the train on my way to my second breakfast talk to the Public Relations Consultants Association in Victoria. They wanted me to stimulate them before the sparrows coughed on ‘The challenge to PR in the age of sleaze’. Long before I had reached their HQ, I had worked myself up into the sort of controlled detonation which I used to reserve for the Lobby.

by BERNARD INGHAM

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