NEWS: Jackie Cooper in Eddie Bauer win

Eddie Bauer, the US Retail and home shopping giant, has hired Jackie Cooper PR in preparation for a spring assault on the British market.

Eddie Bauer, the US Retail and home shopping giant, has hired Jackie

Cooper PR in preparation for a spring assault on the British market.



The agency clinched the three-year contract last week after pitching

against an original list of eight PR consultancies. Fees are believed to

be worth between pounds 50,000 and pounds 100,000 a year.



Targeting a broad audience of ABC1 males and females between 25 and 45,

Jackie Cooper will conduct all Eddie Bauer’s media relations.



This includes ‘strategic campaigns’ to support the launch of a string of

stores in London and Manchester next year.



It will also promote a series of home buying catalogues for the company.

Eddie Bauer is owned by the German mail order giant Otto Versand and has

teamed up with another of its companies - Grattan - for the UK launch.



The retailer has 440 stores in the US and distributes more than 103

million catalogues each season. Specialising in American sports-style

casual wear, the company is expected to compete with Timberland, The Gap

and Racing Green.



‘Eddie Bauer has broken down some traditional boundaries in the way

fashion has been retailed in theUS and it’s a terrific compliment to be

entrusted with such an exciting concept for the UK high street,’ said

Robert Phillips, managing director of Jackie Cooper PR.



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