Samsung Electronics, part of the South Korean electronics and industrial
conglomerate Samsung, has handed Charles Barker its estimated pounds
150,000 UK and Ireland PR account.
The hiring, announced earlier this week, followed a decision by Samsung
Electronics to consolidate product PR into a single agency.
The account had previously been split between three separate PR
agencies. Axicom had been handling the computers and peripherals
division for the past 20 months; Infopress worked on the consumer
electronics division for the past six years and Click Communications
held the telecoms and office automation account for the last four years.
‘We have to respond to market changes and our PR has to be much
stronger, consolidated and give out a single message,’ said UK marketing
director, Ali Denim.
The month-long search ended with the Axicom and Infopress taking part in
a competitive five-way pitch.
Tim Lewis, agency account director, said that Charles Barker’s role
would span both the consumer and business sectors. He said it would be
responsible for brand awareness of existing Samsung Electronics
products, specific equipment launches in the UK, and building the
Samsung Electronics corporate name in the UK. The account will be headed
by Charles Barker’s deputy Jennifer Potter.