The Chilean embassy will next week hold a four-agency pitch to select
its new UK agency.
The embassy’s commercial department is seeing presentations from Burson-
Marsteller, GCI, the Rowland Company and Hill and Knowlton for the
pounds 300,000 budget account.
The chosen agency is likely to try to play down memories of the punitive
military regime that ruled Chile for most of the 1970s and 1980s and to
flag the country’s status as a democracy and as the strongest economy in
The appointee will succeed London-based Larkspur Communications, which
declined to repitch after resigning the business in May.
Larkspur director Jill Watkinson said: ‘Chile was a fantastic account to
work on and saying good-bye to it was a very hard decision.
‘However, the amount of time we put into it in no way equated to the
fees and having run it as a loss leader for a long time we felt enough
Homero Sotomayor, Chile’s UK commercial counseller, said that the
embassy would prefer a well-known, established agency, with around 50
staff, a knowledge of Chile, fluency in Spanish and a linked office in
He said the embassy would be passing its view on the pitch to the
ministry of foreign affairs in Santiago, on December 18, for its final
Sotomayor added that Chile was simultaneously reviewing its PR activity
in Spain, Japan, the US and Singapore.
Larkspur won the Best Business Campaign in the 1996 PR Week awards for
its work on Chilean pensions.