THE PROOF CAMPAIGN: A unified front - Major industry players at PR Week’s Proof forum have joined forces to establish best practice guidelines for use of research and evaluation . Suzan Leavy reports

When PR Week launched its Proof campaign in February 1998, its aim was to encourage clients, consultancies and in-house practitioners to dedicate ten per cent of the overall PR budget to formal pre-planning research and evaluation of results.

by SUZAN LEAVY

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