THE PROOF CAMPAIGN: A unified front - Major industry players at PR Week’s Proof forum have joined forces to establish best practice guidelines for use of research and evaluation . Suzan Leavy reports
When PR Week launched its Proof campaign in February 1998, its aim was to encourage clients, consultancies and in-house practitioners to dedicate ten per cent of the overall PR budget to formal pre-planning research and evaluation of results.
Sign in to continue
Need to activate your subscription?
Domain/Group Subscriptions
Click here >>
Individual Subscriptions
Click here >>
Need to activate your Subscription
Company Wide Subscriptions
Click here >>
UK Individual Subscribers
Click here >>