The financial PR industry remained divided on the issue of
regulation at a debate chaired by PR Week this week, although weight of
opinion leant towards the ’why fix what ain’t broke?’ school. It seems
there is little real pressure to regulate emanating from the City, but
there is a need for the industry to put its house in order in
preparation for any Government regulation.
What is essential is that the industry addresses the issue of
professionalism and conduct at a grass roots level. Any move toward the
creation of a body to oversee formal training, even if voluntary, can
only help increase professionalism and reduce the perceived
’vulnerability’ of financial PR operators.