ANALYSIS: In-House PR - Constant PR change damages BA’s image. The fact that BA is reviewing its public affairs account, just six months after awarding it to Brunswick, points to confusion within its PR function at a time when it needs cohesion
If newspaper headlines are anything to go by, British Airways may
be in danger of losing the right to its title of The World’s Favourite
Airline. Since Virgin’s ’dirty tricks’ allegations claiming among other
things that BA had an unfair monopoly in cross-Atlantic flights five
years ago, BA has suffered several PR nightmares from cabin crew strikes
to criticism of the firm’s rebranded tailfins by Baroness Thatcher.