ANALYSIS: In-House PR - Constant PR change damages BA’s image. The fact that BA is reviewing its public affairs account, just six months after awarding it to Brunswick, points to confusion within its PR function at a time when it needs cohesion

If newspaper headlines are anything to go by, British Airways may be in danger of losing the right to its title of The World’s Favourite Airline. Since Virgin’s ’dirty tricks’ allegations claiming among other things that BA had an unfair monopoly in cross-Atlantic flights five years ago, BA has suffered several PR nightmares from cabin crew strikes to criticism of the firm’s rebranded tailfins by Baroness Thatcher.

by SOPHIE BARKER

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