Hill and Knowlton has won a three-way pitch to handle PR for Virgin
Atlantic, Virgin’s long-haul airline. Greek agencies Stygma and
Connective Communications also pitched for the account, which is worth a
five-figure annual fee.
Virgin Atlantic previously handled Greek PR in-house. The agency will
handle press relations for the Virgin brand as a whole, crisis
management for the airline and manage relations with the travel trade.
Virgin Atlantic operates flights between Athens and London.