MILAN: Italian regional bank Banca Popolare dell’Etruria e del
Lazio has appointed Shandwick Corporate Communication to handle PR for
its imminent flotation.
Shandwick Corporate Communication, one of Shandwick’s three Italian
operations, pitched against nine other agencies.
The agency has been briefed to handle all financial PR surrounding the
bank’s flotation on the Milan stock exchange, which is expected next
Shandwick will also manage events for the bank. This will include
organising a concert next year to celebrate the opening of the bank’s
new headquarters building in Arezzo, Tuscany.
Banca Popolare dell’Etruria e del Lazio has a strong customer base in
central Italy, but is has branches across the country.