Charity Cancer and Leukaemia In Childhood (CLIC) has hired Harrison
Cowley to raise awareness of the organisation in the UK.
The appointment, following a four-way pitch, comes as the charity merges
with London’s Children with Leukaemia Trust (CWLT).
A UK-wide campaign will be drawn up to make healthcare specialists,
families with sick children and the public aware of the charity’s
CLIC currently has 28 homecare nurses but is recruiting and hopes to
have 30 by the end of 1998. It also provides ’homes-from-home’
facilities, where patients and their families can stay, in Edinburgh,
Oxford, Bristol, London, Southampton and Plymouth. Specialist health
media and the regional press will be targeted.
PR plans also take into account CLIC-supported research into childhood
cancers and leukaemia as well as its work to promote and extend the UK’s
bone marrow donor register.
CLIC chief executive Andrew Larpent said: ’CLIC has enjoyed a very high
profile in the south-west, but we need help to make ourselves as
well-known and respected elsewhere in the UK.’