Bus, rail and airport service provider Go-Ahead Group has appointed
Consolidated to handle its public affairs following a three-way pitch
against Ludgate and incumbent agency Politics International.
Consolidated public affairs’ recently-appointed deputy director, James
Boyd, worked for Go-Ahead at his two previous agencies and will handle
Consolidated’s main brief covers government relations although it will
also handle an element of corporate PR. Ludgate already handles
financial PR for Go-Ahead.
Go-Ahead operates trains and buses which account for over six per cent
of the UK public transport market. The services it runs include Thames
Trains and Thameslink trains, London Central, London General bus
companies and the Oxford Bus Company.
Issues on Go-Ahead’s public affairs agenda include the recently
published White Paper on integrated transport, the length of train
franchises and gaining new contracts for train and bus services. Chris
Moyes, Go-Ahead Group’s executive director, said Consolidated would need
to advise on general transport and environment issues which impact the
group’s buses and trains.
’However good we make our buses, the moment they leave the garage
they’re subject to traffic conditions which are outside our direct
control,’ he said.