Vision PR promotes Pink Panther

Vision PR, a spin-off of marketing agency Foresight which was set up in October, has been hired by MGM Consumer Products to promote the rebirth of cartoon character the Pink Panther. The initial three month campaign will target 18- to 30- year-olds through style magazines, fashion houses and clubs, using art themes which depict the cartoon character through deco to disco periods.

by KATHY GREENE

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