The London Business School, one of Europe’s top three business
schools, has poached Camden Council’s acting PR head Helen Ross as its
new communications director.
Ross replaces Gerry Griffin, who has left after two years to join
Burson-Marsteller, where he is a director.
She will report to newly appointed deputy dean and secretary at the
London Business School, Jeffrey Defries and will oversee a nine-strong
staff covering media relations and internal communications.
Ross has been charged with building global brand awareness of the
business school. Having conceived and implemented a new web site at
Camden Council, one of Ross’s first projects in her new post will be to
redesign London Business School’s web site.
Defries said: ’This is an exciting time for us: we have a new Dean and a
new management team. As we move forward, an effective communication
strategy and greater awareness of the school and its successes will be
vital.’
Ross worked at Camden for three years, joining as advertising manager,
working her way up to head of marketing and becoming acting
communications head last May. She was previously an advertising
assistant at the BBC.
The London Business School is part of London University. It offers
postgraduate masters and doctorate courses to over 1,000 students every
year. It also offers non-degree courses for business executives. Over 70
per cent of students and 56 per cent of the school’s teaching faculty
come from outside the UK.
