STOP PRESS: Paragon retains Gala Bingo account
UK bingo giant Gala Bingo has reappointed Paragon Golin/Harris to handle corporate public relations following a three-way pitch.The agency will attempt to boost the pounds 2 billion bingo industry’s image within City institutions ahead of Gala’s possible flotation on the London Stock Exchange. PPM Ventures led a management buyout of Gala from Bass plc last year. Its biggest rival is the Rank Organisation’s Mecca bingo clubs.
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