Spain’s biggest PR consultancy Sanchis y Associados has expanded
its operations into Portugal. Last week Sanchis bought 51 pre cent of
Mediatica, until now wholly-owned by Portuguese PR agency LPM
Comunicacao. LPM and Sanchis were originally planning to buy shares in
each others’ firms (PR Week, 23 May), but have decided to use their
stakes in Mediatica to develop it into a cross border PR agency. ’We’re
trying to do one company for the whole of the Iberian peninsula,’ said
Jose Luis Sanchis, president of Sanchis y Associados.