PK Electronics, the Arizona-based IT firm, has hired Lindsay Brown
Associates to lead its European PR programme.
The programme will launch the company in Europe and follow the opening
of the European headquarters in London. LBA will act as the lead agency
out of the UK, co-ordinating with Henschel and Partner in Germany and
EPR Consult for Eastern Europe. The win is likely to bring in an initial
five-figure fee for LBA.
The campaign will focus on building PK Electronics’ profile in the IT
trade, business and vertical press.
PK Electronics has offices in Asia and Australia. It has a 60 per cent
market share in Malaysia, where it was founded in 1982 by PK Lo. It has
moved its headquarters to the US and will officially open them in June.