Ogilvy Adams and Rinehart Brussels is to manage information
communications for the European Commission’s Tacis Programme.
OA&R scooped the account from The Rowland Company, which had managed it
for three years (PR Week, 7 Feb).
Rowland, Hill and Knowlton, and Cartermill/Burson Marsteller also bid
for the account, which carries an annual budget of pounds 2.5 million
and around pounds 900,000 a year in fees.
Tacis is a fund for the New Independent States and Mongolia which pays
for these countries to receive technical assistance on market
Its purpose has been widely misunderstood by the NIS, according to
Nicholas Lunt, director of OA&R Brussels’ government communications
group. They have tended to see Tacis as a bank which could provide
investment capital rather than as a fund to pay for technical
’We’re trying to promote a better understanding and awareness of the
Tacis programme and its aims, and foster an atmosphere of partnership,’
The agency will target political decision-makers in Brussels, using new
communications technologies to diminish reliance on brochures. From its
existing offices in Moscow and a new four-man office in Kiev, OA&R will
talk to politicians, the media, and business on a regional and national
level in the target countries.
These are Russia, Ukraine, Belarus, Moldova, Georgia, Armenia,
Azerbaijan, Kazakhstan, Uzbekistan, Turkmenistan, Kyrgyzstan, Tajikistan
The agency hopes to establish offices in Kazakhstan and Georgia.
OA&R won a budget worth around pounds 2 million a year for the Tacis
environmental communications campaign in February this year.
One of the world’s 10 largest PR agencies, OA&R has European offices in
Brussels, London and Paris. The firm specialises in trans-national
corporate and governmental campaigns for IBM, Europay International
(Eurocard-Mastercard) and the European Commission.