SCA Hygiene Paper UK has appointed Cambridge-based marketing
services agency YTKO to handle its corporate PR and Lyons Waddell to
take on a consumer brief for brands Kleenex toilet tissues and kitchen
towels and Handy Andies.
Swedish-owned SCA, whose worldwide turnover is USdollars 8 billion,
acquired the brands in an asset swap with Kimberly-Clark last
Lyons Waddell has been retained consumer agency on SCA-owned ’sanpro’
brand Bodyform for the past three years. ’SCA is absolutely committed to
their branded paper products and are investing heavily on their
above- and below-the-line campaigns,’ said Lyons Waddell director
The size of the accounts have not been disclosed but are thought to be
YTKO had previously carried out project work related to the 25th
anniversary of SCA’s Prudhoe production facility - in which the company
recently invested pounds 7 million.