Shandwick Consultants, the financial, corporate and public affairs
consultancy, has recruited a BBC journalist to expand its broadcast PR
Tessa Curtis, business correspondent, BBC News and Current Affairs,
joins the consultancy in September as a director.
She has worked on radio and TV programmes such as the Nine O’Clock News,
Today and Newsnight and has been City correspondent of the Daily
Colin Trusler, chief executive of Shandwick Consultants, said: ’Tessa
will strengthen our financial PR team and will enable us to help our
clients exploit the rapidly growing opportunities of television and
radio, both in the UK and globally.
’This will be a growing area of the business and will help to make
Shandwick a leader in this field.’
The appointment appears to be part of a trend for major agencies to
establish a broadcast division.
Financial consultancy Dewe Rogerson has formalised its broadcast team
over the last 18 months. It also recruited a TV journalist, Sarah
Schofield from ABC News, six months ago.
DR director Andrew Cornelius said ’There is more need for someone
specialised in this area, especially with the proliferation of new
business TV channels such as FTTV, Reuters and Bloomberg.’