Diary: Condom PR features China’s most famous erection

While Chinese walls are often erected in agencies it’s not often that PR people are expected to climb over them.

While Chinese walls are often erected in agencies it’s not often

that PR people are expected to climb over them.



This was the task faced by Christian Judge, account manager at

Grandfield, when working for client London International Group, better

known as manufacturers of Durex.



Judge was handling the media activity surrounding LIG’s entry into

China, the world’s second biggest condom market, and was tasked with

getting pictures of its chief executive and chairman on the Great Wall

of China over to British picture editors in time for the Tuesday

editions of last week’s papers.



However, he faced a technological nightmare. ’Access to ISDN lines is

severely restricted in China,’ Judge says. Apparently it costs over

pounds 200 to use a line for 20 minutes if you can find one.



After a few false starts Judge arranged to use Reuters line in Beijing

but the ISDN operator had decided to disappear for an early evening

meal.



Eventually however, a backup e-mail version of the pics arrived in

London and freelance photographer Tony Andrews downloaded the files and

captioned them before sending them to picture desks.



All the effort was worth it. The pictures were used by the Daily Mail

and the Financial Times.



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