BORDER LINES: PARIS - Motorola engages new agency

Motorola France has handed its corporate and product PR account to French agency Information et Entreprise on a one-year contract following a three-way pitch from Beau Fixe and Grayling. The incumbent agency of seven years, Essentiel Communication, is not believed to have pitched. I&E will handle business-to-business, corporate and consumer PR for the company and will liaise with Hill and Knowlton, Motorola’s EMEA PR agency.

Motorola France has handed its corporate and product PR account to

French agency Information et Entreprise on a one-year contract following

a three-way pitch from Beau Fixe and Grayling. The incumbent agency of

seven years, Essentiel Communication, is not believed to have pitched.

I&E will handle business-to-business, corporate and consumer PR for the

company and will liaise with Hill and Knowlton, Motorola’s EMEA PR

agency.



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