INTERNATIONAL: O&M rejig sees Bellacasa take the chair in Spain

MADRID: Borja Puig de la Bellacasa has been named as chairman of Bassat Ogilvy and Mather Communicacion, in a reorganisation of the Spanish branch of Ogilvy Worldwide PR.

MADRID: Borja Puig de la Bellacasa has been named as chairman of

Bassat Ogilvy and Mather Communicacion, in a reorganisation of the

Spanish branch of Ogilvy Worldwide PR.



Bellacasa was previously director of the Madrid office and his move

follows the naming of founder Luis Bassat as president of the worldwide

creative council for Ogilvy and Mather Worldwide. Bassat has given up

his duties in Spain and relocated to London.



The role of director in the Madrid office has been handed to Linda

Ayares, who joins the agency from her role as account director at JA

Llorente and O Cuenca.



Ayares will report to Bellacasa, who also oversees Ignacio Rufin,

director in the newly opened office in Barcelona, and Jesus Martinez,

director in Seville. The Seville office was previously incorporated into

the advertising and direct marketing agency.



The agency, which was founded in 1990, has 21 staff and its clients

include AT&T, IBM and Electrolux.



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