INTERNATIONAL: Delaitte given global PR responsibility at Pernod

PARIS: Drinks group Pernod Ricard has appointed Alain-Serge Delaitte to the new post of director of worldwide communications, with responsibility for financial and corporate PR in France and abroad. The move reflects the company’s shift towards a more global communications strategy.

PARIS: Drinks group Pernod Ricard has appointed Alain-Serge

Delaitte to the new post of director of worldwide communications, with

responsibility for financial and corporate PR in France and abroad. The

move reflects the company’s shift towards a more global communications

strategy.



PR within France was previously handled by communications director

Claude Risac, who has been given the post of director of public

affairs.



President of the Pernod Ricard group, Patrick Ricard, said: ’Seventy per

cent of our activity is outside France. We now want to consolidate our

image in the world’s main financial centres .’ Delaitte will report

directly to group president Patrick Ricard and will oversee a team of

five. His role will include liaising with Pernod Ricard’s distributors

and PR agencies across the world.



’Our philosophy is to work with agencies, but our relationships with the

agencies will evolve,’ said Delaitte. Until recently Pernod Ricard

employed Edelman-Rouet as its retained agency in France, but the

contract was not renewed and Pernod Ricard is believed to have no

retained agency in France at the moment. Pernod Ricard’s UK distributor,

Campbell Distillers, retains Richmond Towers PR.



Delaitte, 49, has worked with Pernod Ricard before. He established the

company’s communications department in 1980 before leaving to found a

series of his own financial PR agencies, including Delaitte and et

Associes in 1983 which he sold to GCI; Delaitte Consultants, which he

sold to the Entente International Communication group in 1995; and

finally Delaitte Conseil, of which he is still the owner.



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