PARIS: Drinks group Pernod Ricard has appointed Alain-Serge
Delaitte to the new post of director of worldwide communications, with
responsibility for financial and corporate PR in France and abroad. The
move reflects the company’s shift towards a more global communications
PR within France was previously handled by communications director
Claude Risac, who has been given the post of director of public
President of the Pernod Ricard group, Patrick Ricard, said: ’Seventy per
cent of our activity is outside France. We now want to consolidate our
image in the world’s main financial centres .’ Delaitte will report
directly to group president Patrick Ricard and will oversee a team of
five. His role will include liaising with Pernod Ricard’s distributors
and PR agencies across the world.
’Our philosophy is to work with agencies, but our relationships with the
agencies will evolve,’ said Delaitte. Until recently Pernod Ricard
employed Edelman-Rouet as its retained agency in France, but the
contract was not renewed and Pernod Ricard is believed to have no
retained agency in France at the moment. Pernod Ricard’s UK distributor,
Campbell Distillers, retains Richmond Towers PR.
Delaitte, 49, has worked with Pernod Ricard before. He established the
company’s communications department in 1980 before leaving to found a
series of his own financial PR agencies, including Delaitte and et
Associes in 1983 which he sold to GCI; Delaitte Consultants, which he
sold to the Entente International Communication group in 1995; and
finally Delaitte Conseil, of which he is still the owner.