Chiltern Group, the business consultancy firm formed this week
after a management buyout from Union Bank of Switzerland, has appointed
Focus Communications to handle its launch and subsequent corporate PR
Chiltern is headed by chairman Rudolf Mueller who was UK chairman of UBS
until January this year. It launches with 200 staff and 10,000 corporate
and private clients around the world.
Focus, appointed on fees in excess of pounds 100,000 a year, will work
on aspects of communications strategy including targeting major
corporations and high earning individuals across the UK. It will also
work with its associate group GCI on PR work in Frankfurt, Zurich and
Chiltern marketing manager Carine Clavier-Labarthe said: ’Chiltern is
set to be a high growth business consultancy over the next few
We needed a PR adviser with specific knowledge of our markets and an
international capacity and financial PR expertise.’
Focus’ team is led by chairman and chief executive Rupert Ashe.
Chiltern Group began trading in the 1980s and has nine operating
divisions including Chiltern Limited, the largest independent tax
advisory practice in the UK. UBS decided to sell Chiltern in a move to
shed non-core businesses.
The move was unrelated to its merger with Swiss rival Swiss Bank
Chiltern has said that it will not challenge the ’big six’ accountancy
firms in areas outside of tax consultancy, such as audit, but has stated
its aims of poaching clients from the larger consultants in its own core
areas of activity.