Chiltern hires Focus for launch campaign

Chiltern Group, the business consultancy firm formed this week after a management buyout from Union Bank of Switzerland, has appointed Focus Communications to handle its launch and subsequent corporate PR campaign.

Chiltern Group, the business consultancy firm formed this week

after a management buyout from Union Bank of Switzerland, has appointed

Focus Communications to handle its launch and subsequent corporate PR

campaign.



Chiltern is headed by chairman Rudolf Mueller who was UK chairman of UBS

until January this year. It launches with 200 staff and 10,000 corporate

and private clients around the world.



Focus, appointed on fees in excess of pounds 100,000 a year, will work

on aspects of communications strategy including targeting major

corporations and high earning individuals across the UK. It will also

work with its associate group GCI on PR work in Frankfurt, Zurich and

Paris.



Chiltern marketing manager Carine Clavier-Labarthe said: ’Chiltern is

set to be a high growth business consultancy over the next few

years.



We needed a PR adviser with specific knowledge of our markets and an

international capacity and financial PR expertise.’



Focus’ team is led by chairman and chief executive Rupert Ashe.



Chiltern Group began trading in the 1980s and has nine operating

divisions including Chiltern Limited, the largest independent tax

advisory practice in the UK. UBS decided to sell Chiltern in a move to

shed non-core businesses.



The move was unrelated to its merger with Swiss rival Swiss Bank

Corporation.



Chiltern has said that it will not challenge the ’big six’ accountancy

firms in areas outside of tax consultancy, such as audit, but has stated

its aims of poaching clients from the larger consultants in its own core

areas of activity.



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