The Finance and Leasing Association (FLA), the body representing
the credit and leasing sectors, has appointed Connect Public Affairs on
a retainer basis to handle its public affairs brief.
Connect, which worked for the FLA on a project basis at the Labour party
conference last year, will initially focus on next week’s budget,
lobbying against the time apportionment rules implemented in the past
two budgets, which discriminate against leased assets compared to
The agency will also lobby on issues like data protection and fraud when
they arise on the political calendar.
Connect will conduct a broader profile-raising campaign as well,
focusing on the role the finance and leasing sectors play in attracting
inward investment and financing small businesses, targetting the
Government and also think tanks.
Gill Morris, Connect’s managing director, said: ’The issues which affect
the FLA don’t get raised enough, given the extent to which small
companies rely on finance and leasing. We are really working towards a
level playing field on how the FLA is dealt with by the Government.’
The FLA counts 150 full and associate members drawn from high street and
merchant banks, companies which lease anything from cars and office
equipment to industrial equipment such as lorries and tankers, and the
finance arms of retailers and manufacturers.