FFI Beatwax wins race to achieve top billing for V98

Youth marketing specialist FFI Beatwax has been appointedto promote the V98 music festivals, held simultaneously in Leeds and Chelmsford in August.

Youth marketing specialist FFI Beatwax has been appointedto promote

the V98 music festivals, held simultaneously in Leeds and Chelmsford in

August.



FFI was appointed by the joint promoters for V98, SJM Concerts,

Metropolis Music, MCD and DF Concerts following a three-way pitch.



The agency has been briefed to secure coverage in national and regional

broadcast and press media and to supervise media at the festival. FFI

has also been commissioned to broker the television filming rights for

the event.



Sponsored by Virgin Cola and Budweiser, the festival will bring together

over 40 international music acts for the two-day event. Last year’s acts

included The Prodigy and Blur. The line up for V98 is to be announced on

16 March.



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