The MacLaurin Group has been awarded the account for the launch of
Project J, the working title for the entertainment magazine to be
launched by Emap Metro in the summer.
Project J is expected to be the biggest magazine launch ever undertaken
by Emap say industry sources. While details of the title remain under
wraps, it is expected to target the youth market and feature film, TV,
games, clubs and music.
Phil Thomas, publishing director for Project J, said the agency’s key
tasks will be to ensure that details of the title are released in the
right way and to maximise the coverage once the magazine’s details are
Project J will be edited by Mark Frith, former editor of Sky
David Hepworth is editorial director and Dominic Smith has been named as
The win follows MacLaurin Group’s work on the January launch of Emap
Elan’s ’middle youth’ women’s magazine Red, agency managing director
Brian MacLaurin said.
- BT LineOne, the internet access provider, has appointed The MacLaurin
Group to spearhead a drive to attract new users to the internet.