US HQ closes in Shandwick cuts

Shandwick’s parent company International PR is disbanding its US headquarters following the resignation of Larry Kaplan, CEO for the US and a company director.

Shandwick’s parent company International PR is disbanding its US

headquarters following the resignation of Larry Kaplan, CEO for the US

and a company director.



Over half of the company’s income is generated in the US.

International’s chairman, Lord Chadlington, announced last month that

the company would be cutting its corporate overheads by stripping out

regional management.



The company is in talks with other businesses to sell a stake or all of

its shares, and wants to get into good financial shape.



The first victims of Chadlington’s cost-cutting were chief executive

Dermot McNulty and former Shandwick UK chief executive Colin Trusler,

who both left the company last month.



The regional office for Asia was closed last month after Michael Murphy,

regional director for Asia, moved to London to become chief executive of

Shandwick UK.



Regional offices in New York for the US, and Bonn for continental

Europe, are expected to be disbanded over the next few months. Around 30

staff are due either to be made redundant or found jobs elsewhere in the

company.



International, which owns a variety of brands after growing by

acquisition during the 1980s, has decided to pare down to two brands in

the US: Shandwick and Golin/Harris Communications. Shandwick US chief

executive officer Scott Meyer and Golin/Harris chief executive Rich

Jernstedt and Murphy in the UK have all been promoted to the board of

International.



Kaplan’s job has been deleted from the company’s structure as a

consequence.



’Larry Kaplan, who has been with the company for nearly ten years, has

been tireless in developing our US business and made a significant

contribution in the growth and excellent performance of this region over

the last few years,’ said Chadlington.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in