The Army Cadet Force, the Army-sponsored youth organisation, has
set up a network of in-house PR advisers across the country made up of
communications professionals who will work for the force on a part-time
voluntary basis to raise its profile.
The cadet force, which counts 40,000 members aged between 13 and 18,
organises extra-curricular adventure training and sports activities
which promote leadership skills and teamwork.
The 14 regional advisers, who will be commissioned to army ranks as high
as captain, will act as consultants as well as providing in-house
training in communications skills for the force’s leaders.
They will report to Lieutenant Colonel Martin Newman, the head of
Manchester-based agency Challenger Marketing Communications and both an
cadet force and a Territorial Army officer. The force is short of a
further five advisers for the South East, West of England, West
Midlands, Greater London and Yorkshire and Humberside regions, which are
in the process of being recruited.