Cadets seek to swell ranks with volunteer PROs

The Army Cadet Force, the Army-sponsored youth organisation, has set up a network of in-house PR advisers across the country made up of communications professionals who will work for the force on a part-time voluntary basis to raise its profile.

The Army Cadet Force, the Army-sponsored youth organisation, has

set up a network of in-house PR advisers across the country made up of

communications professionals who will work for the force on a part-time

voluntary basis to raise its profile.



The cadet force, which counts 40,000 members aged between 13 and 18,

organises extra-curricular adventure training and sports activities

which promote leadership skills and teamwork.



The 14 regional advisers, who will be commissioned to army ranks as high

as captain, will act as consultants as well as providing in-house

training in communications skills for the force’s leaders.



They will report to Lieutenant Colonel Martin Newman, the head of

Manchester-based agency Challenger Marketing Communications and both an

cadet force and a Territorial Army officer. The force is short of a

further five advisers for the South East, West of England, West

Midlands, Greater London and Yorkshire and Humberside regions, which are

in the process of being recruited.



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