Pfizer, the sixth-largest pharmaceutical company in the world, has
appointed Miranda Kavanagh as its first UK head of corporate and public
Kavanagh joins from Citigate Communications, where she headed the
healthcare division. She will report to chairman Ken Moran and is due to
take a place on the Pfizer board by the end of the year.
Moran said that the corporate and public affairs role was created to
ensure Pfizer has the capacity to work within UK political and business
’The corporate profile needs to be developed,’ said Moran. ’Millions use
our products but have never heard of us. Within Government we are known,
but not necessarily seen as one of the major players.’
Pfizer aims to become the world’s leading healthcare company by
It retains Edelman PR Worldwide as its corporate affairs agency and GPC
Market Access for public affairs.
Kavanagh’s client responsibilities at Citigate will be taken on by
executive director John Rudofsky, who has acted as an alternate senior
adviser for Citigate’s healthcare clients alongside Kavanagh.
Citigate chairman Jonathan Clare said of Kavanagh: ’She has the ability
to simplify complicated issues without losing their sense of