Demerger to reshape Inchcape in-house PR

Inchcape, the international distribution group, is to cut back its corporate affairs function in light of the group’s proposed demerger.

Inchcape, the international distribution group, is to cut back its

corporate affairs function in light of the group’s proposed

demerger.



Paul Barber, group director of corporate affairs, will leave the group

when the demerger has been completed, some time before June 1999.



The group corporate affairs department, which last year won ’In-house

Department of the Year’ at the PR Week Awards, is to be scaled down over

coming months and will be replaced with corporate affairs functions at

the three companies formed from the demerger.



Barber was offered the post-demerger job of corporate affairs director

at the motor company to be based in London but turned it down.



Around a third of Inchcape’s 14 corporate affairs staff will leave, the

first of which will go in September. The rest will be found jobs in the

new companies.



Barber has called a strategy meeting for his worldwide corporate affairs

team to take place next month. Details of the new corporate affairs

structure will be discussed along with a review of existing agencies and

a potential increase in agency support.



Inchcape hired Brunswick a month ago to help on the unveiling of its

demerger plans. This relationship is unlikely to change ahead of the

demerger.



Agencies facing review include Burson-Marsteller in Russia and Asia and

Hill and Knowlton in the Middle East.



Inchcape plans to sell off its Russian bottling services and global

shipping interests to focus on its motor distribution activities which

will remain in London. It will form two independent businesses through

the demerger of its South American bottling services and global

marketing services.



Barber, who sits on Inchcape’s board, says he will consider in-house or

consultancy vacancies. He was promoted to board level in April 1996

following the retirement of previous corporate affairs director John

Duncan.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in