DIARY: Thomas picks on B-M in search of rich droppings

Comedian Mark Thomas is continues his vendetta against PR people.

Comedian Mark Thomas is continues his vendetta against PR

people.



In a recent episode of his Channel 4 show The Mark Thomas Comedy Product

he focused on genetic foods producer Monsanto and one of its PR firms

Burson-Marsteller.



After visiting Monsanto’s offices Thomas trundled off to B-M’s office

witha bucketful of seagull droppings, alledgedly polluted by caesium

from Sellafield, because he claims that B-M would help any client caught

in food chain scandals.



Thomas wore a disguise when he invaded the building but he didn’t need

it. Annabel James, director of B-M, confessed that she was none the

wiser: ’I’d never seen or heard of him before.’



Thomas then proceeded to read from a document he claimed contained PR

advice from B-M to clients on how to handle its PR. According to him,

B-M said: ’We should use symbols, not logic in communicating with the

press.’ However, James says the document was a general statement pulled

off the internet and was not advice given by B-M. Thomas promptly

left.



’We told him to make an appointment next time,’ says James.



James says that she’s already received calls from another unnamed PR

company asking her how B-M coped with Thomas’ intrusion. It seems there

are some worried people out there.



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