DIARY: Thomas picks on B-M in search of rich droppings

Comedian Mark Thomas is continues his vendetta against PR people.

Comedian Mark Thomas is continues his vendetta against PR


In a recent episode of his Channel 4 show The Mark Thomas Comedy Product

he focused on genetic foods producer Monsanto and one of its PR firms


After visiting Monsanto’s offices Thomas trundled off to B-M’s office

witha bucketful of seagull droppings, alledgedly polluted by caesium

from Sellafield, because he claims that B-M would help any client caught

in food chain scandals.

Thomas wore a disguise when he invaded the building but he didn’t need

it. Annabel James, director of B-M, confessed that she was none the

wiser: ’I’d never seen or heard of him before.’

Thomas then proceeded to read from a document he claimed contained PR

advice from B-M to clients on how to handle its PR. According to him,

B-M said: ’We should use symbols, not logic in communicating with the

press.’ However, James says the document was a general statement pulled

off the internet and was not advice given by B-M. Thomas promptly


’We told him to make an appointment next time,’ says James.

James says that she’s already received calls from another unnamed PR

company asking her how B-M coped with Thomas’ intrusion. It seems there

are some worried people out there.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in