Comedian Mark Thomas is continues his vendetta against PR
In a recent episode of his Channel 4 show The Mark Thomas Comedy Product
he focused on genetic foods producer Monsanto and one of its PR firms
After visiting Monsanto’s offices Thomas trundled off to B-M’s office
witha bucketful of seagull droppings, alledgedly polluted by caesium
from Sellafield, because he claims that B-M would help any client caught
in food chain scandals.
Thomas wore a disguise when he invaded the building but he didn’t need
it. Annabel James, director of B-M, confessed that she was none the
wiser: ’I’d never seen or heard of him before.’
Thomas then proceeded to read from a document he claimed contained PR
advice from B-M to clients on how to handle its PR. According to him,
B-M said: ’We should use symbols, not logic in communicating with the
press.’ However, James says the document was a general statement pulled
off the internet and was not advice given by B-M. Thomas promptly
’We told him to make an appointment next time,’ says James.
James says that she’s already received calls from another unnamed PR
company asking her how B-M coped with Thomas’ intrusion. It seems there
are some worried people out there.