EDITORIAL: Slimline Shandwick beckons buyers

The latest news in the long running Shandwick saga is that the group is to shave pounds 2.5 million off its operating costs with the departure of Dermot McNulty, Colin Trusler and a number of, as yet unidentified, regional staff. This move to slim down its central operations - prompted by pressure from shareholders including the UK Active Value Fund - can only serve to make Britain’s largest PR firm a more attractive proposition to potential parents such as True North and Interpublic. At the same time the decision to promote its operational heads to the board, shows the group’s determination to cut bureaucratic fat. While only the latest chapter in this industry epic, this move represents the most serious step so far towards a real rationalisation of Shandwick’s brand and operations.

The latest news in the long running Shandwick saga is that the

group is to shave pounds 2.5 million off its operating costs with the

departure of Dermot McNulty, Colin Trusler and a number of, as yet

unidentified, regional staff. This move to slim down its central

operations - prompted by pressure from shareholders including the UK

Active Value Fund - can only serve to make Britain’s largest PR firm a

more attractive proposition to potential parents such as True North and

Interpublic. At the same time the decision to promote its operational

heads to the board, shows the group’s determination to cut bureaucratic

fat. While only the latest chapter in this industry epic, this move

represents the most serious step so far towards a real rationalisation

of Shandwick’s brand and operations.



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