MEDIA: What The Papers Say - All hail Branson, saint hereafter

Richard Branson’s reputation received a nice boost as a result of the coverage of his libel win against Guy Snowden of G-Tech last week.

Richard Branson’s reputation received a nice boost as a result of

the coverage of his libel win against Guy Snowden of G-Tech last

week.



During the case Snowden’s QC referred to Branson as a ’crass amateur’

when it came to running thelottery. But, as he collected the scalps of

Snowdon and Oflot regulator Peter Davis, few dared suggest that his

image as a ’billionaire with a reputation for honesty and tenacity’

(Times, 3/2/98) was wide of the mark when it came to the Lottery.



Coverage during the trial was more guarded, but the verdict prompted a

number of hagiographies, led by the Mirror with profiles of both Branson

and wife Joan. The Telegraph coined the term ’Robin Hood’, subsequently

picked up by other papers.



Chinks in his armour appeared as journalists questioned the record of

Virgin West Coast trains. But even one of his sternest critics, Peter

Oborne, of the Express, called him ’the most popular man in Britain’ and

the ’natural leader of a country that looks to the future rather than

submerges itself in the past.’



Evaluation and analysis by CARMA International. Cuttings supplied by The

Broadcast Monitoring Company. ’What The Papers Say’ can be found at:

www.carma.com.



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