BORDER LINES: MADRID: New agency for Dun and Bradstreet

Marketing and credit information firm Dun and Bradstreet has handed its Iberian peninsula account to JA Llorente and O Cuenca. The agency replaces Burson-Marsteller as Dun and Bradstreet’s retained agency in Spain and Portugal, where Llorente and Cuenca’s affiliate Unimagem will handle the PR. Managing partner Jose Antonio Llorente said the agency would focus on establishing the company’s position within the Spanish market through the media.

Marketing and credit information firm Dun and Bradstreet has handed

its Iberian peninsula account to JA Llorente and O Cuenca. The agency

replaces Burson-Marsteller as Dun and Bradstreet’s retained agency in

Spain and Portugal, where Llorente and Cuenca’s affiliate Unimagem will

handle the PR. Managing partner Jose Antonio Llorente said the agency

would focus on establishing the company’s position within the Spanish

market through the media.



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