Marketing and credit information firm Dun and Bradstreet has handed
its Iberian peninsula account to JA Llorente and O Cuenca. The agency
replaces Burson-Marsteller as Dun and Bradstreet’s retained agency in
Spain and Portugal, where Llorente and Cuenca’s affiliate Unimagem will
handle the PR. Managing partner Jose Antonio Llorente said the agency
would focus on establishing the company’s position within the Spanish
market through the media.