BORDER LINES: BRUSSELS: ABCRP/BGPRA tightens rules

Members of the Belgian association of PR consultancies, ABCRP/BGPRA, will have to conform to professional quality standards under new rules to be approved by the association’s general assembly next month. The association’s 16 members, which include international consultancies with Brussels offices, will be expelled unless they prove within the next year that they monitor client satisfaction and evaluate individual consultants’ performance levels.

Members of the Belgian association of PR consultancies,

ABCRP/BGPRA, will have to conform to professional quality standards

under new rules to be approved by the association’s general assembly

next month. The association’s 16 members, which include international

consultancies with Brussels offices, will be expelled unless they prove

within the next year that they monitor client satisfaction and evaluate

individual consultants’ performance levels.



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