INTERNATIONAL: Woodstock Leasor introduces Slovenia to VAT

LJUBLJANA: The European Commission has hired London-based PR agency Woodstock Leasor and its Slovenian affiliate Faktor to manage a public information campaign on the introduction of Value Added Tax to Slovenia.

LJUBLJANA: The European Commission has hired London-based PR agency

Woodstock Leasor and its Slovenian affiliate Faktor to manage a public

information campaign on the introduction of Value Added Tax to

Slovenia.



The campaign will last 15 months and carries a budget of pounds 330,000,

around half of which is believed to be earmarked for fees. Other

consultants who pitched for the account included Dewe Rogerson,

Burson-Marsteller, Ogilvy PR, Pristop (in conjunction with Deloitte and

Touche) and KPMG.



VAT is compulsory for countries wishing to join the EU. Slovenia is

among the five central European countries in the next round of nations

expected to join the EU and is the only one which has not yet introduced

VAT.



The two PR agencies will run two campaigns: one aimed at businesses, tax

collectors and financial journalists, and another aimed at the general

public.



The agencies will set up an alliance with local consumer federations to

ensure shop keepers know how to calculate prices correctly and do not

take advantage of the new tax to over-inflate prices.



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