LJUBLJANA: The European Commission has hired London-based PR agency
Woodstock Leasor and its Slovenian affiliate Faktor to manage a public
information campaign on the introduction of Value Added Tax to
The campaign will last 15 months and carries a budget of pounds 330,000,
around half of which is believed to be earmarked for fees. Other
consultants who pitched for the account included Dewe Rogerson,
Burson-Marsteller, Ogilvy PR, Pristop (in conjunction with Deloitte and
Touche) and KPMG.
VAT is compulsory for countries wishing to join the EU. Slovenia is
among the five central European countries in the next round of nations
expected to join the EU and is the only one which has not yet introduced
The two PR agencies will run two campaigns: one aimed at businesses, tax
collectors and financial journalists, and another aimed at the general
The agencies will set up an alliance with local consumer federations to
ensure shop keepers know how to calculate prices correctly and do not
take advantage of the new tax to over-inflate prices.